
In this taste-off, we put some of NYC’s favorite cupcake joints to the test for the highly prized NYNYEATEAT “YumYum Award”. Using the Red Velvet Cupcake as the test subject (for no reason other than it’s my favorite), we’re judging based on moistness, flavor, frosting, and that overall melt-in-your-mouth factor.
The contenders, in no particular order:
A – Magnolia’s
B – Buttercup
C – Billy’s
D – Crumbs
E – Sugar Sweet Sunshine
Best of luck! And the tasting begins…
A – Magnolia’s (new bigger location w/ seating!)

Price: $3.00
Cake: It’s very red. It’s very dense, crumbly, and dry. A subtle cocoa flavor, but SALTY.
Frosting: Instead of their signature thick, sugary frosting, this one comes with whipped buttercream. We didn’t care for it much.
Overall: Poor cake. Ok frosting.
B – Buttercup

Price: $2.25
Cake: It’s light and fluffy. The kind you can eat huge mouthfuls of and finish in 3 squishy bites.
Frosting: A buttery cream cheese frosting…very buttery.
Overall: Very yummy cake consistency and good cream cheese frosting. I would definitely crave this one.
C – Billy’s

Price: $2.75
Cake: Super moist, rich, and just buttery enough. Decadent cocoa flavor.
Frosting: Moist and buttery cream cheese frosting.
Overall: Excellent cake + frosting combo!
D – Crumbs

Price: $3.75
Cake: It’s a huge cupcake. Dry. Tastes like cardboard – old and like from a pre-mixed package.
Frosting: Very sugary. Tastes old and packaged.
Overall: Tastes old and packaged…we’re not impressed.
E – Sugar Sweet Sunshine

Price: $1.50
Cake: Good consistency, moist enough.
Frosting: Whipped cream cheese frosting is very good.
Overall: Very good cake + frosting combo. Great price.
And… the overall melt-in-your-mouth winner of the YumYum Award goes to (***drumroll please***)…
Billy’s Bakery.

Billy’s takes the cake!
Billy’s Bakery
184 9th Ave (btwn 21st & 22nd St)
www.billysbakerynyc.com
Filed under: American, Bakery, Chelsea, Date Places, Dessert, Lower East Side, West Village Tagged: | baked goods nyc, bakeries, best cupcakes in new york, best cupcakes in NYC, best of, billy's bakery, billy's cupcakes, buttercup, buttercup bakery, crumbs, crumbs bakery, crumbs cupcakes, cupcakes, magnolia, magnolia's, new york cupcakes, NYC cupcakes, NYC Dessert, sugar sweet sunshine


This post made me hungry. =T
Good call on Red Velvet–it’s one that is so easily ruined! Thanks for the round up.
Yum! The Billy’s cupcake looks simple and tasty! Next time I’m in NY I will have to go there for another cupcake comparison of my own! :)